A seminar on international communication opened Monday in north China's Tianjin Municipality to discuss how China's stories and voice can better come across to the world.

Nearly 400 experts and scholars from universities, various think tanks, and media organizations attended the biennial conference, the country's top conference on international communication.

More efforts should explore and research better telling China's stories based on international communication practices to shape a reliable, admirable, and respectable image of China, said Guo Yiqiang, deputy secretary-general of the Publicity Department of the Communist Party of China Central Committee.

Eight sub-forums will take place at the two-day event, with topics ranging from innovation research of foreign discourse systems, international communication of China's local image and university image to international public-opinion guidance in the post-epidemic era.

Sponsored by China's State Council Information Office, the event was co-organized by the Academy of Contemporary China and World Studies of China Foreign Languages Publishing Administration, Tianjin Municipal People's Government Information Office, and Tianjin Foreign Studies University.